Overlooking New Kingston on Tuesday night, Top of The World at The Jamaica Pegasus hotel played host to promoters in the 2014 Smirnoff Dream Weekend party series. A technical difficulty delayed the start, but the scores of guests who turned up didn’t seem to mind......

Appleton Special Dream Weekend, the annual summer party series, starts on July 28 and continues until August 1 in the beach resort town of Negril. Today, associate sponsors Jamaica Observer publishes the third in a series of articles on the event. AS it draws near,......

Montegonians got their taste of what to expect at the highly anticipated Appleton Special Dream Weekend which kicks off July 28, in the Capital of Casual, Negril. On Sunday, Appleton, in collaboration with a number of its sponsors invaded the new Tropical Bliss Beach at......

Western Bureau: Jamaicans had an opportunity to journey to Europe through music on Thursday when Smirnoff Dream Weekend’s newest party Beach Rave registered great success in Negril. Beach Rave gave local and international patrons an interesting twist to entertainment by placing a heavy focus on......

Magnum Tonic Wine and Dream Entertainment are set to Tek Charge of Negril with this summer’s edition of Magnum Dream Live, slated to kick start the Dream Weekend line-up of events on Friday July 28.Magnum Tonic Wine and Dream Entertainment are set to Tek Charge......

When a foreigner thinks “Jamaica”, they think sun, sand, track stars and above all else, music. When a Jamaican thinks of a party in their homeland, the first question they ask is “who’s playing?” This summer in Negril, the Smirnoff Dream Weekend will be a......

Simply put, Smirnoff Dream Weekend Xclusive Celebrity Playground was a blowout success, and anyone who was not among the revellers that crammed into Wavz Beach, Negril, for the bash on Monday evening would have missed out on one spectacular party! Damion Crawford, minister of state......

Award-winning sound system Coppershot Disco has been named the official ambassadors of the largest music festival in Jamaica, The Smirnoff Dream Weekend! Scheduled for August 1 – 6, 2013, in Negril, Smirnoff Dream Weekend is one of Jamaica’s most successful tourism entertainment products, seeing countless......

Around 1:30 am on Saturday, there was barely room for movement inside Cayenne Beach in Negril. However, this didn’t prevent the all-black-clad sea of patrons from ‘dropping legs’ at the drink-inclusive Skyy Vodka’s Twisted Spiritz Glow. The third party experience on the Appleton Special Dream......

Dream Weekend 2012 to expand to 6 days with new events. The annual, world renowned Dream Weekend normally takes place over the weekend that celebrates Emancipation Day in Jamaica. This year, for their fourth staging in Negril, boosted by local and international demand for even......

HUNDREDS of guests attended the launch of Smirnoff Dream Week at Caymanas Estate in St Catherine on Saturday. They got a teaser of the entertainment package for the popular party series which returns to Negril August 1-6 for its fifth anniversary. The six days include......

Approximately 10,000 visitors are expected in Jamaica for the popular Appleton Special Dream Weekend, which organisers yesterday said was costing more than $200 million to stage in the tourist resort town of Negril The visitor numbers represent a 10 per cent increase on last year......

Hosts exciting launch at overseas college It was quite the culture shock for unsuspecting Centennial College (Toronto) students recently when Dream Entertainment took over their Student Centre in the middle of lunch hour. How often is dancehall blaring in their lunch room and oxtail on......

Dream Weekend, Negril, Jamaica’s annual week-long getaway headlined by popular events fused with high energy entertainment has since its inception contributed significantly to the economy with an estimated value of more than $1.5 billion in 2015. With between 20,000 to 30,000 patrons participating in themed......

Dream Weekend, Negril, Jamaica’s annual week-long getaway headlined by popular events fused with high energy entertainment has since its inception contributed significantly to the economy with an estimated value of more than $1.5 billion in 2015. With between 20,000 to 30,000 patrons participating in themed......

SMIRNOFF Dream Weekend series climaxed with non-stop dancing, ‘wicked’ musical selections and gallons of alcoholic beverages at Red Stripe Light Igloo, Beach Flex and Lyme, in Negril, on Wednesday. Hundreds of patrons had already filed into the Cayenne Beach venue with their alcohol-stacked igloos by......

10 events, 1 price, 1 ultimate party experience. It could only be Smirnoff Dream Weekend this Independence Weekend August 1st to the 6th, Negril, Jamaica. SDW 2014 is set to boast one of the most impressive line up of DJs, artistes and celebrities as the......

As Dream Weekend continues to grow, Dream Entertainment – the company behind the successful Negril-based festival – is considering listing on the Jamaica Stock Exchange at some point in the future, as a potential way to raise funds for expanding the company and as a......

With Dream Weekend a little over a month away, the promoters of the event say they have a lot in store for partygoers in August. Speaking with The Gleaner, brand PR manager for Red Stripe, Kamal Powell, said this year’s Dream Weekend will be “extraordinary,......

It may be hard to fathom that almost a year has elapsed since Smirnoff’s Dream Weekend 2013. Hard as it may be, reality set in on Thursday as the Dream Team made their first stop in a series of promotional events. Invading the campus of......

THE Jamaica 50 edition of the Smirnoff Dream Weekend party series kicked off at the Tinson Pen Aerodrome in St Andrew on Tuesday evening. In addition to a 15-minute flight over sections of the Corporate Area and St Catherine, the launch gave the audience a......

One billion dollars! By any measure, one billion dollars is a lot of money, but that is what the Smirnoff Dream Weekend means to the economy of Negril and, by extension, the Jamaican economy. Ten parties – Beach Rave, Twisted Spiritz, Beer Vibes, Yush, Daydreams,......

IT’s another 10 parties over six days from the promoters of this year’s staging of Smirnoff Dream Weekend. Partygoers are again set to invade the tourist haven of Negril on Jamaica’s north-west coast for the annual staging of the event from August 1-6. In addition......

Dream Entertainment recently launched the sixth staging of the most anticipated annual party series Smirnoff Dream Weekend at The Jamaica Pegasus hotel. Smirnoff and Dream Entertainment provided the highest level of hospitality cuisine and cocktails made with Smirnoff’s two new flavours, Iced Cake and Fluffed......

NEGRIL, Jamaica–Once again Negril has been invaded by thousands of party enthusiasts for the 2014 staging of Smirnoff Dream Weekend, The Escape. Patrons are in a heated rush to redeem their tickets for armbands at the Smirnoff Redemption centre stationed at Wonderland. After securing their......

The celebratory period of Jamaica’s Golden Jubilee August 1-6 is shaping up to be a display of Jamaica’s vibrant, colourful and spectacular linkages to its rich heritage. The Jamaica 50 organising team is confirming that the Smirnoff Dream Weekend series of parties, scheduled to be......

  The biggest party week in Jamaica is all set and plans are coming together nicely for this year’s revelry to be staged from Wednesday, August 1 to Monday, August 6. The event sponsored by Smirnoff will once again lure college students to Negril, Jamaica,......

The highly anticipated Smirnoff Dream Weekend (SDW), is back for six days and 10 parties will kick off for the Emancipation/Independence weekend, August 1 to 6, in Negril, Westmoreland. Beer giant Red Stripe is once again playing its part in corporate social responsibility by ensuring......

Smirnoff series kicks off with LIVE concert Since conceptualised in 2009, the Smirnoff Dream Weekend has become a staple on the entertainment calendar and an annual event that many patrons look forward to. This year, the event is poised to be even bigger with a......

International festivals are known to attract campers who tend to travel with their own housing and utilize the facilities provided by the event’s organisers. Aside from T.O.K’s Blue Mountain Reggae Music Festival and Rebel Salute which encourage patrons to try camping, the practice is seldom......

Magnum Tonic Wine and Dream Entertainment are set to Tek Charge of Negril with this summer’s edition of Magnum Dream Live, slated to kick-start the Dream Weekend line-up of events on Friday July 28. Aidonia, Masicka, Bounty Killer and Tommy Lee Sparta are set to......

New location, more space and even more retro music came from Dream Weekend’s YUSH party at Dream Village in Negril on Saturday. The Heineken event’s retro theme scored huge points with patrons who sang and danced the night away to one of the best events......

WESTERN BUREAU:Stakeholders in western Jamaica’s party central, Negril, say the resort town is all set to host another staging of Smirnoff Dream Week festival, set for August 1 to 6. According to District Officer Delroy Anderson of the Negril Fire Station, firefighters are on target......

Smirnoff Dream Weekend continues to delight Negril vendors as thousands of local and overseas visitors who attend the party series fill the resort town annually. No one is more pleased than jerk chicken vendor Edward ‘Reds’ Simester. “I always make my best day sales for......

Appleton Special Dream Weekend, the annual summer party series, runs from July 28 until August 1 in the beach resort town of Negril. Today, associate sponsors Jamaica Observer publishes its ninth in a series of articles on the event. WITH a roster of top dancehall......

Tomorrow there will be an early bird super one-day sale on Smirnoff Dream Weekend 2014 tickets. The party series is scheduled for the Emancipation/Independence weekend, August 1 to 6, in Negril, Westmoreland. The early-bird season tickets will be on sale tomorrow, April 30, only at......

Tomorrow there will be an early bird super one-day sale on Smirnoff Dream Weekend 2014 tickets. The party series is scheduled for the Emancipation/Independence weekend, August 1 to 6, in Negril, Westmoreland. The early-bird season tickets will be on sale tomorrow, April 30, only at......

LOCAL lending agency Sprint Financial Services Limited says it has already disbursed more than $1.6 million in party loans for the summer. According to Sprint Financials Chief Executive Officer Christopher Barrett, party loans have been on the rise year over year from patrons attending the......

DANCEHALL artiste Popcaan had his audience’s undivided attention throughout his performance at Smirnoff Dream Live Concert at Cayenne Beach in Negril on Tuesday. All it took was an introduction from the emcee for the more than 6,000 patrons to go wild. Starting off his set......

Popular international Caribbean clothing brand RepJA (Represent Jamaica) has teamed up with Smirnoff Dream Entertainment to launch the official DREAM OR DIE T-Shirts and tank tops line for Smirnoff Dream Weekend 2014. Considered one of the most popular event of the summer season, the annual......

Appleton Special Dream Weekend, the annual summer party series, runs from July 28 until August 1 in the beach resort town of Negril. Today, associate sponsors Jamaica Observer publishes its sixth in a series of articles on the event. FROM July 28 to August 1,......

Appleton Special Dream Weekend, the annual summer party series, runs from July 28 until August 1 in the beach resort town of Negril. Today, associate sponsors Jamaica Observer publishes its eighth in a series of articles on the event. ORGANISERS of Appleton Special Dream Weekend,......

It has been 2 weeks since the end of the 2014 Smirnoff Dream Week, but Kingston-based deejay Selecta Shane is still bubbling with excitement over the opportunity that was afforded to him, specifically being selected as the official starter DJ for the annual music festival.......

The Kingston based deejay has been confirmed as the official starter deejay for the popular festival, which attracts over 30,000 patrons (both locally and internationally) each year. While this may be his biggest gig to date, Shane boasts an impressive resume, which includes events such......

The single most important business generator for Jamaica’s tourism industry, Jamaica Product Exchange (JAPEX) is an annual meet and greet between the island’s tourism suppliers and the wholesalers and travel agents who sell the destination. Sponsored by the Jamaica Hotel and Tourist Association (JHTA) and......

Since being conceptualised in 2009, the Smirnoff Dream Weekend has become a staple on the entertainment calendar and an annual event that many patrons look forward to. This year, the event is poised to be even bigger. with a total of 11 major events including a......

The year 2012 was very special for Jamaica, as the Land of Wood and Water celebrated 50 years of independence. In honour of this great achievement, Smirnoff Dream Weekend was extended to 6 days in order to accommodate the thousands of patrons flying in from Canada, USA, UK and from as far as......

Smirnoff Dream Weekend in Negril is just days away, and the excitement is building! Hard-core party fans can’t wait to experience what they’ve been patiently counting down the days for: all their favourite parties in one weekend, in one place. Since 2009, the Dream Team......

Once again, Smirnoff Dream Weekend will invade Negril for a weeklong party extravaganza during the Emancipation/Independence holidays, August 1st – 6th. The sand and sea and every known hotel room in Jamaica’s westernmost town will be chockablock with men and women from every continent on......

When the key players in Kingston’s party scene first got together more than 6 years ago, it was because each individual promoter had at least one thing in common and that was a knack for showing people a good time and keeping it consistent. The......

Once again, Smirnoff Dream Weekend will invade Negril for a week-long party extravaganza during the Emancipation/Independence holidays, from August 1- 6. There will be a void to fill in Negril this summer, as Appleton Temptation Isle (ATI) will not take place for the second year......

Kingston’s Dream Team is back at it again this Emancipation/Independence holiday week, bringing a whole new way to party on the shores of the Caribbean’s most popular island. The Smirnoff Dream Weekend – a weeklong series of top notch events – is scheduled to take......

If you Google “Smirnoff Dream Weekend hotel packages” at this late hour in the game, you’re going to see a lot of big, red “sold out” images glaring back at you. Hotels in Negril are greasing the wheels and getting ready to pull out all......

MONTEGO BAY, St James – The Dream Entertainment group had its western Jamaica launch at Margaritaville in the resort city of Montego Bay last Thursday under the theme: ‘larger than life.’ The event attracted scores of patrons, creating a full house inside both levels of......

Smirnoff Dream Weekend Takes Off A 10-minute flight around Kingston was just one of the attractions patrons were treated to at the Smirnoff Dream Weekend launch which took place at the Tinson Pen Aerodrome. Marsh Lumley, brand manager of Smirnoff, told The Gleaner they decided......

Smirnoff and Dream Entertainment are ready for the sixth staging of the annual week-long getaway, filled with fun, great music and beautiful people. The extraordinary, super special, yours-for-the-making party series, dubbed Smirnoff Dream Weekend, is scheduled for Emancipation/Independence week, August 1 – 6, in Negril,......

NEGRIL, Westmoreland:Smirnoff Has Undertaken A Promotion Giving Away Tickets Valued At $1 Million For Smirnoff Dream Weekend. The Team Made Stops At Various Locations Across The Island To Celebrate The ‘Smirnoff Dream Day’ And Give Away Tickets. According to Smirnoff’s brand manager, Marsha Lumley, its......

DREAM Live — the performance event during the week of parties — returns to Smirnoff Dream Weekend, set for Negril from August 1-6. On Tuesday, August 5, female deejay Spice will be among those taking to the Dream Live stage at Cayenne Beach in Negril.......

With three events already held, Dream Weekend is in full effect and has managed to pull thousands of patrons to Negril yet again. There are patrons from all body sizes and races and noticeably several persons from the Jamaican Diaspora. Negril is known to be......

Jamaicans are famous for a lot of things. Running and singing are two of those things. Partying is another. We have stadiums, professional track venues, recording labels, huge annual music festivals and to top it off, we have the Dream Team. Kingston’s Dream Team has......

SMIRNOFF Dream weekend kicked off at Negril’s Cayenne Beach with the Dream Live concert on Monday’s Emancipation Day. The event, which also celebrated sound system Coppershot’s 18th anniversary, attracted thousands of patrons. Marsha Lumley, Smirnoff’s brand manager, was ecstatic at the massive turnout. “We know......

Dream Weekend is an annual inclusive party series, which is held around Jamaica’s Independence weekend. The five-day event is filled with 10 various themed events taking place in Negril. Thousands of patrons participate in the Dream Weekend parties which include Yush, Twisted Spiritz, Igloo, Daydreams......

THE Tourism Linkages Network (TLN), organisers of the Top Events Jamaica initiative, are reporting high levels of interest among tourism industry players for the programme.   The initiative, which was officially launched on April 17, is designed to promote Jamaica’s best events in sports, entertainment,......

If you’re more about parties than stage performance, consider one of Jamaica’s lesser known festivals, Smirnoff Dream Weekend. It takes place during Jamaica’s Emancipation Day holiday and gives the masses of summer travelers descending on the island’s west coast their license to chill. The festival......

The highly anticipated Smirnoff XClusive is one of the premium events on the Smirnoff Dream Weekend roster of parties. The red and white beach sexy party will take place at the weekend’s new venue, the Boardwalk Village, on Independence Day. In celebration of the country’s......

For months, Smirnoff and Dream Entertainment touted that ‘Xtreme Wet and Wild’ would carry a big bang, and they weren’t exaggerating. It is possible that the Negril Kool Runnings Adventure Park venue where the event was staged is still in recovery mode after the onslaught......